AI Insights · Timothy · April 2025
Top 5 Drawing & Coloring Apps on Android in New Zealand: Q1 2025
Explore the performance trends of the top drawing and coloring apps in New Zealand for Q1 2025, featuring weekly downloads, revenue, and active user insights.
In the first quarter of 2025, the top drawing and coloring applications on the Android platform in New Zealand demonstrated varying performance trends. This analysis, powered by Sensor Tower data, highlights key insights into weekly downloads, revenue, and active users.
Zen Color - Color By Number from Oakever Games showcased a notable increase in weekly revenue, peaking at about $63 in mid-January. Downloads were steady, hovering around 1.5K to 1.8K weekly, while active users grew from 3.7K to 6.5K by the end of March.
Eye Color Mix by CrazyLabs LTD experienced a gradual decline in downloads, starting at 1.3K and dropping to around 478 weekly. Active users initially fell but then stabilized at approximately 5.9K towards the end of the quarter.
Paint by Number: Coloring Game, another offering from Oakever Games, saw a positive trend in downloads, growing from 694 to 892 weekly. Active users also increased significantly, reaching 2.3K by March.
Happy Color®: Color by Number by X-FLOW noted a gradual rise in downloads, culminating at 1.2K in the final week of March. Active users showed a similar upward trend, increasing from 6.2K to 6.8K.
Finally, Color Pop - Fun Coloring Games from MWM - AI Music and Creative Apps experienced varied performance. Revenue saw a notable rise, especially in March, reaching $164. Downloads fluctuated but ended strong at around 686 weekly, with active users increasing to nearly 2K.
These insights provide a snapshot of the drawing and coloring app market in New Zealand, offering valuable trends for developers and marketers. For more detailed analysis, visit Sensor Tower.